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Dealer Programs
What are the benefits in becoming a Trane dealer?
 
There are many benefits in becoming a Trane dealer. You not only represent a top quality product but have a new partner in Butcher Distributors. We are dedicated to making your business a success.
 
Some of the programs are listed below. Ask your TM for more details about any of the programs.

Advertising- We utilize a professional advertising agency to work with you to maximize your sales of our products. We offer co-op funds for television, newspaper, yellow pages, and other media. We run and support advertising programs all year long. As your business partner, your success is of primary importance to us.

Comfortsite is Trane's web site that offers you not only product information but help with your marketing, literature, signage, training and much, much more. Do you need ideas for flyers?  Do you need a yard sign?  How about a wiring diagram for a rooftop unit?  This is your connection for everything Trane.

Sales Plans are our way of communicating specific programs or promotions to you. You will receive these via mail and/or your Territory Manager.

Financial programs include Consumer Financing for retail sales, Dealer financing to offer you extended terms, and Leasing for your light commercial customer who needs to control their cash flow.

Retail Sales Club - To provide a website and reporting format for Trane Dealers and Retail Sales Professionals (RSP's). By registering individual RSP's and recording their job information for XL/XV/CleanEffects sales, the resulting database can be used to generate incentive programs and on-line communication for RSP's.

Training is a big part of Butcher Distributors. We offer training classes on many topics, especially during the off season. We also offer self-study courses for you and your employees.

Support is vital to your success and ours. We offer support to our customers with Tech Reps, Territory Managers, parts specialists, consultants and of course, The Trane Company.

Events are great times for us to socialize with our customers. With crawfish boils, water park picnics, fishing trips, international trips, cruises and dealer meetings we can spend quality time with you.

Promotions are going on throughout the year. There are always promotions with give aways and special parts and supplies pricing in our locations. Equipment offers various programs throughout the season to help you promote the Trane product.

Technical Support is available to you through our Tech Rep.  Neal Bienvenu is in our New Orleans location, Keith Moneaux in Lafayette and Stuart Brown in Jackson, MS.

Home Depot Program: The Home Depot HVAC Program is a lead generation program for retail oriented Trane Dealers.  This program provides access to specific, assigned Home Depot Stores for participating dealers to work inside the stores and generate/manage all leads via Appointment Manager, a comprehensive lead management program.  The Trane Dealer benefits by having a new revenue opportunity, plus having the ability to offer Home Depot financing to close more jobs.  The Dealer handles the retail sales process the same as their existing business.


 

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